Four and a half minutes.

No, not the time you spent actually studying for that recent math test. Not the time it takes to cook instant oatmeal or Uncle Ben's converted rice. Not the time you ran the mile in.

So, what is this four and a half minutes?

Actually, it is the average (as opposed to mean?) time spent by admissions officers reading the typical college essay. Yup. That's it, folks. All of four and a half minutes.

What? You spend weeks, if not months, contemplating. What do I write about? W...
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